Communicating Risk
People's responses to risk are shaped by the way that such risks are communicated. Communicating risks effectively can defuse concerns, mitigate disaster situations and build trust with public institutions and organisations. This POSTnote defines the often misunderstood concepts of risk, uncertainty and hazard and describes the key stakeholders communicating it. It examines the factors that shape how people perceive and respond to such risks and summarises evidence on effective risk communication strategies.