POSTnote exploring how big data is being used by UK companies and the challenges and opportunities it presents.

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Easier access to computing power and new analysis methods are enabling the use of big data by businesses, changing the way they operate and communicate with their customers. This note examines the range of applications of big data by UK companies, highlighting the opportunities offered to a number of sectors. It also considers the challenges that businesses and regulators face when big data analytics are implemented.

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